最近关注到一个新名词:SMO,即Social Media Optimization,中文直译就是社会化媒体优化。什么是SMO呢?维基百科给出了详细的解释。
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
社会化媒体优化(SMO)是通过社会化媒体、在线组织及社区网站获得公共传播的一整套方法。SMO的方法包括添加RSS订阅、“Digg This”顶上去、博客写作及非合作形式的第三方社区功能(如:Flickr图片幻灯片、YouTube的视频分享)。社会化媒体优化是搜索引擎营销的一种形式。
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.
社会化媒体优化在很多方面与一种病毒营销的技术联系起来,这种营销方式不是建立在朋友与亲友的基础上的,而是建立在一些社会化书签、视频、图片分享网站的网络用户上的。正如博客实现的既可以使用博客领域的RSS也可以通过特殊的博客搜索引擎如Technorati分析内容。
社会化网络推广,Charles曾在网站推广2.0一文重点提出来了,计划将在后面几篇文章深入讨论SMO的应用。