Day One:
- Keynote with Kevin Johnson at Microsoft
- Blow Your Mind Link Building Techniques
- Winning From The Start: Getting Ad Copy Right
- Money For What? Search Marketing Payment Models
- Bot Herding
- Conversion Optimization: Winning After They Arrive
- Creating Value In Your SEM Businesses
- Buying Sites for SEO
- Closing The Loop: Are You Tracking Every Lead?
- You&A With Matt Cutts
Day Two:
- Search Friendly Development
- Search Marketing & Surviving A Recession
- International SEO
- What You Should Be Measuring -- But Aren't!
- Platform Considerations for the Microsoft Stack and LAMP Stack
- Analytics Every SEO Needs To Know
- Bid Management Today
- Diagnosing Web Site Architecture Issues
- Expert Technical Review of Your Website
SMX（The Search Marketing Expo Conference Series）是世界级的搜索引擎营销大会，它由搜索营销领域顶尖专家现任Search Engine Land的总编及执行主编Danny Sullivan和Chris Sherman策划，对搜索引擎营销行业的探讨、以及与行业人士之间的交流已经教育了搜索营销行业的几代人。